New Balance, Sportland, and Stirnu Buks announce a strategic partnership that will elevate Latvia’s trail-running culture in 2026.
Stirnu Buks, now the largest and most beloved trail-running series in the Baltics, gathers tens of thousands of runners every season — from kids and juniors to amateurs and elite athletes. The goal of this partnership is to strengthen the trail-running movement in Latvia, expand accessibility for young runners, and promote an active lifestyle in nature.
New Balance, one of the world’s leading running-gear manufacturers, confirms its long-term commitment to developing trail running in the region through this collaboration. By combining New Balance’s technological innovation, Sportland’s retail expertise, and Stirnu Buks’ unique ability to unite Latvian runners into one community, 2026 will mark a new chapter in shaping the trail-runner experience.
Julius Juslin, Sales Manager, New Balance Baltics: “Trail running connects people, nature, and the feeling of freedom. Stirnu Buks is a great example of how to build a strong, inspiring community. We are excited to join this unique Latvian series and help make trail running even more accessible to everyone — from beginners to experienced runners.”
Sandijs Pinkulis, Board Member at Sportland: “Sportland’s mission is to inspire movement and help people discover the joy of sport. Partnering with New Balance and Stirnu Buks is a natural step, as this series brings together everything we value — community, a healthy lifestyle, and a love of nature. In 2026, we will create an even more impressive trail-running season together.”
Rimants Liepiņš, Stirnu Buks organizer: “The Stirnu Buks story has always been about adventure — that first step into the forest, the spirit of competition and being together. The involvement of New Balance and Sportland means new possibilities for participants, new experiences, and an even higher-quality event season.”
What will this partnership bring to runners?
New-generation New Balance trail shoes and gear at Stirnu Buks events
Technical zones, testing areas, and product showcases
New community activities throughout the season
With this collaboration, New Balance, Sportland, and Stirnu Buks join forces to create an even stronger and more inspiring trail-running movement in Latvia.
About New Balance
New Balance is one of the world’s leading sports footwear and apparel brands, creating innovation and quality for runners worldwide since 1906. More information: newbalance.com
About Sportland
Sportland is the largest sports-retail network in the Baltics, with a mission to make sport and an active lifestyle accessible to everyone. More information: sportland.lv
About Stirnu Buks
Stirnu Buks is Latvia’s most popular trail-running series, attracting runners with events across the country — in scenic forests, hills, and nature parks.
